Websites aren’t just for big companies; now more than ever, small businesses are realizing the importance of having a website and implementing an Internet marketing strategy. Since 72% of all searches are related to a search for local content, you should be 100% sure that your website will show up for those searches relevant to your business.
Avocado Digital Media’s Search engine marketing services involve the promotion of your website by increasing its visibility in search engine results pages. It can be done through paid advertisement (Pay Per Click) or by incorporating search engine optimization (SEO).
SEO is the process of improving both the quantity and the quality of traffic to your website via natural search results. Avocado Digital Media will build your website with the best SEO techniques in mind:
– A thorough analysis of how the search engines index your pages.
– An analysis of your major competitors’ websites and keywords.
– Testing navigation to confirm search engines can effectively access pages deep in the site.
– Extensive keyword research to strategically target your market.
– An interior link mapping strategy.
SEO must be continuously managed and adjusted after the website is launched.
Avocado Digital Media’s SEO process will include the following:
1) SEO: Keyword Research
The starting point of every SEO project is thorough keyword research. By using relevant, researched keywords, you attract your targeted visitors who have the potential to fulfill the goal of your website.
2) SEO: Local Pages
You want to target specific locations of your business. In order to rank for your addresses, new content must be created on your website. For example, if you open another location, we will create pages for that. We then optimize that geographical content for maximum search presence.
3) SEO: On Page Optimization
Avocado Digital Media team will develop unique title and meta tags for individual pages of your website, leveraging our extensive keyword research to craft these tags. We also make recommendations with regard to your content for the benefits of both the users and the search engines.
4) SEO: Link Building
One of the most important aspects of SEO is Link Building. Your link popularity is determined by the number and quality of links pointing to your site. Search engines consider your site more important when other sites link to you. The link building process is a time-consuming and labor-intensive process, but it cannot be ignored in your SEO strategy.
Example of SEO: Link Building Strategy – Local Citations
Link building also includes generating greater local awareness in your geographical target. We reach out to local organizations and directories to include your company and a link to your website.
4) SEO: Content Outreach
A large part of SEO strategies is to create quality content and promote it to industry publications, journals and related websites/blogs. Also, as part of our SEO strategy, we will leverage holidays, events, and more to generate awareness of your customers and their content to build links to their sites.
5) SEO: Targeted Blogger Outreach
With thorough, detailed research, we create media lists, which target top bloggers in specific industries. Our goal is to develop and sustain a relationship with these influencers in order to share original content, resources, specials, deals for their readers, etc.