Often when we hear the term ‘spring cleaning’ we think of cleaning out our closets and homes, but have you thought about cleaning up your website? The season is the perfect time to clean up and update your website. Updating your website and having fresh content is not only important to make sure your business information is up-to-date but it can also help your SEO. Here are some things to consider for your website ‘spring cleaning’:
- Make sure information is accurate and up-to-date
- Make needed updates to outdated information
- Update any recent press mentions
- Update your blog content and create a regular schedule
Having the most up-to-date information on your website is not only important for your customers but it can also improve your search engine optimization (SEO). Make sure you look over all of the content on your website to make sure all information about your services, products, business hours and location is accurate. Make sure you make any edits that need to be made and add information about new services or offerings.
Update Press Links
If you don’t regularly update your press links, now is the perfect time to do so. Having updated press links illustrates your expertise and knowledge as well as provides credibility with current and potential customers. If you need help updating your press page or if you are looking for more press, you may want to consider hiring a professional with the expertise and contacts to help you.
When was the last time you updated your blog? If you haven’t been keeping a consistent blog calendar now is the time to work on your schedule and update your content. Blogging is another valuable tool in improving your SEO because it allows you to talk about your services, news, or offerings in a conversational manner. Also make sure you are making the most of your blog by utilizing keywords throughout your content. Updating your blog regularly is very important to web maintenance and is something you should try to keep up with.
If you are thinking about updating the design to your website, spring can be a great time to consider changes. Do an audit of your website on the types of styles you are attracted to or functionality changes that could benefit your website. You may want to consider working with a professional team to assist you with any major design changes for your website.
Are you interested in updating the design of your website or need help with your SEO? The Avocado Digital team is here to help. Contact us today and find out how our team can help your business.