Email Marketing

Customized Email Marketing

Your customers aren’t all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, we can design and optimize your marketing emails and improve engagement. We start by choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, we go deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks). 

Best Practices for Engagement

We use best practices for mobile emails, including eye flow and the role of images and video. Finally, we perfect your email campaign engagement with writing effective subject lines, placing your calls to action, and sending emails at the right time. Our email marketing campaigns are compliant with the CAN-SPAM Act.

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Our strategy services involve creating a data privacy roadmap that aligns with your organization’s strategic goals. We help you get buy-in from leadership.

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